The problem, restated.
Pinfliers had already proven demand through offline event work and custom party styling. The next step was not just putting products online, but creating a dependable sales channel for crafted, theme-led paper products that often needed clear options and presentation.
The team needed the complete ecommerce foundation: design, development, product management, payment collection, checkout, and shipping. The experience had to stay simple for customers while giving Pinfliers enough control to manage products without depending on developers for every update.